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12.7.16

HOKA ONE ONE® Touches Down in Singapore



Last week I had the privilege to witness the official launch of HOKA ONE ONE, fastest growing premium running shoe brand in the world. If you are a fan of running and you want to experience what it is like to fly, well you're in luck because HOKA ONE ONE running shoes are here to help you to set new running records with the revolutionary lightweight that perfectly balances cushion and stability for a smooth take off. 

The world is also moving toward a lifestyle of athleisure and in cosmopolitan city like Singapore, there's an increasing number of citizens participating in worldwide ultra-marathons. Running has caught on pretty quick in the recent years that the race calendar has ballooned! For that, HOKA ONE ONE is ready to cater to this booming demand for high-performance running shoe with its unique combination of innovative technology and aesthetic style. 

So what's the story? 

HOKA ONE ONE came to be in the moment of insight a.k.a that eureka moment, on a mountain-top in New Zealand. The founders and two life-long runners, Jean-Luc Diard and Nicolas Mermoud set out to solve a universal running problem - to make running downhill easier on the body, by rethinking the nature of running shoes. They succeeded and the Ultra Marathon world rejoiced! All running is hard, and Jean-Luc and Nico just made it so much easier for everyone. 

In 2009 they lauched HOKA ONE ONE and the growth has been extraordinary. Since introducing its revolutionary midsole where the foot sits in the midsole versus on top of it, HOKA ONE ONE has become the acclaimed trail running shoe brand in the world, winning multiple accolades from competitor Magazine, Triathlete and Runners' World. HOKA ONE ONE's growth can be attributed to runners of all types embracing the brand's promise of delivering lightweight, well-cushioned shoes with an exceptional ride. 


I'm wearing the women's CLAYTON (yellow). Love the lightweight cushioning and the bouncy feeling for every step I take! I personally loved going to Bukit Timah Nature Reserve to train on my endurance so it's always a pain for me to run downhill. I cannot wait to take these beauty of a CLAYTON for a run the next time I train! 


HOKA ONE ONE Brand Ambassadors, Shem Leong and Jeri Chua 

We were privileged to have an intimate sharing session with HOKA ONE ONE Brand Ambassadors, Shem and Jeri, on their experience with wearing the shoes for their ULTRA Marathons. It's just so inspiring to hear about their experiences on their races, what kept them going, and how the shoes that they wore actually mattered. 

About Jeri:
Jeri is an accomplished endurance athlete and ultra-runner and she's always in her element on trails and mountains. Formerly a national team triathlete, she has successfully competed in many prestigious events such as the Ironman World Championships in Kona, Hawaii, the Ultra Trail Mont-Blanc 168km ultra-marathon in France and the 330km Tor Des Geants mountain ultra-marathon in Italy. She has been endorsed by Adidas, Oakley, Timex, Salomon Singapore and Hammer Nutrition Singapore. 

About Shem: 
Shem is the ironguides triathlon coach in Singapore. He has been hooked on triathlons since winning his first Olympic Distance race. Many top performances later, he still enjoys the challenges of training and racing at a high level, while balancing work and family. He's also a firm believer in living the active lifestyle and loves being able to positively affect his athletes' lives through coaching. In the 9 years that Shem has worked as a triathlon coach, he has helped hundreds of triathletes and runners achieve their goals; from newbies completing their 1st sprint triathlon, to Olympic Distance, Ironman 70.3 and Iron World Championship Qualifiers. 



HOKA ONE ONE® shoes are available in Men’s sizes and Women’s sizes (selected models) ranging from $219 to $279 and are available at the following retail outlets:

World of Sports
Vivo City #02-99/103
Marina Bay Sands #B1-65
Takashimaya Level 4 Ngee Ann City
Jurong Point #03-18/19

Velocity @ Novena Square #02-68/72
Paragon #04-29/30
Kallang Wave Mall #01-73
Tampines 1, #03-14/15
Plaza Singapura #03-13

Running Lab
Velocity @ Novena Square #01-47
Marina Square #02-26
Westgate #03-18

Running Specialist
Peninsular Plaza, #02-40/41

Liv Active
Orchard Gateway #02-08
Suntec City Mall Tower Three #01-623

Runners’ Project
Queensway Shopping Centre, #02-43D
N Zone Sports
Queensway Shopping Centre, #01-32

Sports Profile
Queensway Shopping Centre, #02-43F

JW Sports
Queensway Shopping Centre, #02-08


Authorized Dealers:

For more information on HOKA ONE ONE®, check out the following:
·         Facebook: www.facebook.com/HOKAONEONE
·         Instagram: www.instagram.com/hokeoneone, @hokaoneone #hokaoneone.
·         Website: www.hokaoneone.com
Fierce and Love, 



Follow me on Instagram and Snapchat @joyceroxanne for more updates! 

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